Meet in the middle.
Customer data in from any source, resolved into one clean profile per customer, and sent out to any destination.
It starts with your sources.
Guests, bookings, wifi sign-ins, spreadsheets. Data arrives in orange.
inbetween does the work in the middle.
Matched, deduplicated and measured, into one profile per customer. The gold dot is inbetween.
Then it reaches your destinations.
Mailchimp today, more to come. Only what changed, kept in sync. Data leaves in purple.
One profile, from every system you run.
Bring it in
Pull from a connector, receive a webhook, or upload a file. New fields need no rebuild.
- Mews PMS and booking systems
- Inbound webhooks
- CSV import with column mapping
Make sense of it
People from different systems become one customer. Every sync updates rather than duplicates.
- Identity resolution and dedupe
- Engagement metrics
- Scheduled, idempotent syncs
Send it out
Push clean, current profiles wherever your team works, or read them straight from the API.
- Mailchimp audiences
- Incremental, changed-only pushes
- Open client API
Everything between source and destination.
A canonical customer profile at the centre, with everything around it handled.
Connect any source
Start with Mews, then add webhooks and file uploads. A new source field never means a migration.
One customer profile
One record per customer, holding every email, phone, booking and tag the platform knows about them.
Identity resolution
The same person across systems is matched and merged, so you count guests once, not many times.
Engagement metrics
Bookings, stays and status are measured per customer, ready to segment and act on.
Scheduled syncs
Build a pipeline once and let it run every night. Re-running updates, it never duplicates.
Incremental push
Only changed profiles go to Mailchimp, so pushes stay fast and your audiences stay current.
Open client API
Read the same clean profiles straight from your own apps, no destination connector required.
Multi-tenant and secure
Every record is scoped to your organisation. Connector credentials are encrypted at rest.
Nothing lost in between
A failed booking or a single rejected member never discards the rest of a successful sync.
Three steps, running on a schedule.
A pipeline chains a source, the work in the middle, and a destination.
First connectors, with more on the way.
A new source or destination is a connector, not a rewrite. Ask us about the one you need next.
Mews PMS
Sync guests and reservations from your property management system, including new bookings incrementally.
Live
Mailchimp
Keep an audience in step with your customer profiles, pushing only what changed since last time.
Live
ActiveCampaign
Send the same clean profiles into ActiveCampaign, so campaigns run off one current view of every customer.
Live
Brevo
Push profiles and their engagement metrics to Brevo for email and SMS campaigns.
Live
Klaviyo
Keep Klaviyo audiences current, with only changed profiles going across on each push.
Live
Leat
Send customer profiles and their booking history into Leat for loyalty and retention work.
Live
CircleLoop
Every inbound and outbound call lands against the right customer, so a conversation is part of the profile rather than a separate log.
Live
SevenRooms
Table bookings arrive with the guest, so a diner and a hotel guest are recognised as the same person.
Live
The Cloud
WiFi sign-ins add a visit and an email that other systems miss, matched onto the same profile.
Live
Wireless Social
The second WiFi platform venues run, feeding the same customer profile as everything else.
Live
Purple
Guest WiFi sign-ins arrive as visits and contact details, matched onto the customer they belong to.
LiveWebhooks and CSV
Push data to a per-organisation endpoint, or upload a spreadsheet and map each column to a profile field. Anything without a connector still gets in.
LiveYour own apps
Read canonical profiles from the client API, or ask us about the destination you need next.
Talk to usLet's meet in the middle.
Tell us what you run and where your customer data needs to land, and we will show you the profiles coming together.